Reliable Logistics Company

The sales & marketing department are going to be re-structured as "Customer connection department". All the sales personnel will fall under the one umbrella with customer relationship department.

Every person inside new department will be equipped with the proper and thorough knowledge of all the products to be offered to our potential and active clients. The next step is a identification of various vital (imports & exports) as a playing field for this department. On more realistic basis, following of the sectors may be formulated:

as i) Textile & allied (exports)

ii) Almond (exports) : Only of selected and intensely reliable customers

iii) Leather & leather products (exports)

iv) Sports goods (exports)

/) Wool & made of woll products (exports)

vi) Carpets and rugs (exports)

vii) Surgical instruments (exports)

viii) Fish (exports)

ix) Fresh fruit & vegetable (exports)

x) Marble/Granite (exports)

xi) Gems/Jewellery (exports)

xii) Home furnishings (exports)

xiii) Telecommunication & tone recording equipments (imports)

xiv) Road motor vehicles (imports)

xv) Water & power equipment (imports)

xvi) Sheet machinery (imports)

xvii) Chemical & allied (imports)

xviii) Oil products (imports)

xix) Customer goods (imports)

This sector identification would give us a good lead in detection of our target customers. We have to make comprehensive lists of customers by removing help from the subsequent sources:

1) EPB website

2) CBR website

3) Orange pages

4) Customized clearance data

5) Related soft wares you can buy

6) Infotex

7) Personal acquaintance

It is additionally pivotal to thoroughly analyze the current market scenario in each segment and make a listing of our potential customers relevant to Company business. The proposed lists include the names of prospective customers as well our existing clients.

In advance of commencing sales call, the customers must be thoroughly investigated regarding their:

• Market reputation,


• Financial position,


• Business amount and


• Prime / relevant management.

We must also do the essential research about the credit position of the customer, to negotiate the right credit terms with him or her, as per risk management principles of ASSI (Stay away from, Shift, Share, Insure).

• It would facilitate us in briefing that management / hq about the credit risk issues associated with the particular customer, so that hq can easily decide regarding the credit policy for coping with the customer.


• We should instead establish a very good rapport not only with the import/export division, but also with the key personnel in marketing/merchandising together with top management.


• Apart from that, we also need to equip ourselves with the complete and enhanced knowledge of all of our products.


• While using the identification of right customer, synchronized with the comprehensive know-how about our products, we will be able to market our services with more scientific and concrete basis.


• If we make our sales calls on more logical and analytical basis, the sales are bound to come at a higher rate with faster pace.

Additionally their meetings with the important and corporate customers, sales managers will exercise their role to help supervise and monitor the performance of their total subordinates as per pre-agreed principles. He will make occasional visits with the sales personnel so as to evaluate and improve their own performance.

Every individual should make at the least four sales calls on daily basis. Buying a kit is a very helpful process; you are in charge and know exactly what is happening. logistic company, logistic company, logistic company